Traditional approaches for innovation pale in comparison to approaches leveraging the practice of agile innovation. In this practical and lively and interactive case study session you will leverage the agile approach to start a small business. You will see how an agile approach enables you to reduce cost and accelerate project success. We will demonstrate how to reduce innovation risk via the fail-fast and pivot approach. Finally the four main customer needs -- price, quality, choice and convenience -- that every entrepreneur must consider to succeed are presented from the agile lens.